Descripción de "China's Media Landscape in 2012" - Thoughtful China:
www.thoughtfulchina.com China's media regulator, the State Administration of Radio, Film and Television (SARFT), recently made it more difficult and more expensive for advertisers to buy their favorite time blocks on Chinese TV channels like CCTV. This week on "Thoughtful China," our guest speakers look at the impact of those changes on media plans and ad budgets in 2012.
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